We collaborated with the YMCA over a three month production and post period to build an internal training series that centered on their “For All” mission belief; over three days of filming and a few weeks of editing, we crafted a four episode structure that drives their understanding of their mission, the people they reach, and their experiences in centers.

 

We adopted a direct, intimate-style to the presentation on-screen, working with the director and Y program directors to be sure that the delivery of the on-screen information was as clear as possible. This meant limiting the amount of data on-screen to the hard facts, and getting as many takes as needed to nail down a tone that was sincere, direct, and earnest.